Aprimo, Inc. » Closing the Marketing Credibility Gap
 

Closing the Marketing Credibility Gap

White Paper Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 19, 2008
Type:  White Paper
Length:  4 pages

Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.



Tags : 
marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management, knowledge management, customer relationship management, ebusiness

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