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Published By: Adobe     Published Date: Mar 26, 2018
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018. Why the target audience should care: Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. WHY SHOULD THE TARGET AUDIENCE CARE? Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe
Published By: Oracle CX     Published Date: Oct 19, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make better
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make better
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Oracle CX
Published By: Gigamon     Published Date: Oct 19, 2017
The IDC Technology Spotlight, The Growing Need for New Technology and a Business Model in Network Monitoring, examines the stresses in today's mobile network planning and operations requiring a new model that incorporates a realistic approach toward cloudification. The paper also looks at the Gigamon solution for visibility in today’s mobile network, which facilitates efforts toward cloudification. This architecture provides maximum, centralized control to the mobile operator’s network planning and operations teams. Read to learn more.
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Gigamon
Published By: Gigamon     Published Date: Oct 25, 2017
You know that visibility is critical to security. You simply can’t secure what you can’t see. Read this Gartner research note to learn why visibility through a continuous adaptive risk and trust assessment (CARTA) approach is key to securing digital business. Download now to learn eight ways this approach can be deployed to optimize the visibility into your organization’s cloud services, mobile endpoints, and digital ecosystems. Compliments of Gigamon.
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Gigamon
Published By: Dell and Nutanix     Published Date: Jan 16, 2018
Organizations increasingly require IT infrastructures that support the speed at which their businesses must operate through simplicity, efficiencies, agility, and strong performance. Hyperconverged infrastructure solutions, which enable organizations to minimize or nearly eliminate inefficiencies and complexity associated with maintaining storage and compute silos, have emerged as a strong potential solution for such organizations. IDC’s research demonstrates that organizations running workloads on Nutanix solutions such as Dell XC are benefiting are benefiting from cost and staff efficiencies, the ability to scale their infrastructure incrementally, very high resiliency, and strong application performance. This is helping interviewed Nutanix solutions customers better meet business challenges and has led many of them to establish plans for expanding their hyperconverged workload environment with Nutanix solutions.
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technologies, infrastructure, data, social, mobile, cloud, nutanix
    
Dell and Nutanix
Published By: DocuSign UK     Published Date: Nov 06, 2018
"Mobile. It’s where things are going in life and in business. Your coworkers and customers are 2-5 times more likely to access information on their phone than their PC.* This ebook explores the mobile trends that are transforming how business gets done. Plus, it offers real-world examples of how companies like yours are using the new accessibility to their advantage. Get those forms and approvals on those phones and tablets! Imagine NDAs, invoices, project proposals, purchase orders, time sheets, RFPs, permissions, reviews, signoffs – you know, those tiresome paper pushing processes – all accessible, transferable, reviewable, approvable, and actionable via any digital device."
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DocuSign UK
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