buying guide

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Published By: Uberall     Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think. Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesn’t need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales. There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
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engage; reviews, review management, reputation management, uberall, online reviews
    
Uberall
Published By: Motorola Solutions     Published Date: Jun 05, 2019
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER. In the world of retail, the customer is always right. That’s why retailers today must ensure their staff is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers expect retail associates to be empowered with accurate answers and attentive service. Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless experience for shoppers and keep them coming back. When retailers create an engaging experience, customer interactions turn into transactions and occasional buyers turn into loyal brand advocates. Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer and employee interactions, efficiency and safety both in stores and warehouses – but which business radio model is right for
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Motorola Solutions
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Dell     Published Date: Dec 15, 2014
Many great choices abound, but you have to think carefully through the buying decision. The good news is, the ever-widening array of hardware choices provide IT buyers with matches to specific end user needs. The challenge is figuring out what choice is the right one. Focus on user productivity and cost controls as guidelines to start the refresh process. This infographic shows how.
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dell, right pc, hardware, it buyers
    
Dell
Published By: Dell EMC     Published Date: Feb 14, 2019
When buying a workstation, price-performance matters. But it’s not the only consideration. Also important is aligning features and capabilities with user applications and workloads. So are system optimization, expandability and support. While many buyers — especially in graphics, video and multimedia fields — might consider Apple’s iMac, iMac Pro and MacBook Pro models best suited to their needs, they may be selling themselves short in many ways. This paper provides a checklist for buyers to compare Apple’s newest high-end offerings with the latest Dell Precision wokstations. Download this guide from Dell and Intel® to learn more. Intel Inside®. Powerful Productivity Outside.
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Dell EMC
Published By: mindSHIFT     Published Date: Nov 29, 2007
What are the key selection criteria to consider when your small or medium-sized business is evaluating VoIP?
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voice over ip, voip, ip networks, small business network, soho, soho network, ip telephony, buyers guide, buying guide, voip buyers guide, voip buying guide, mindshift, small business networks
    
mindSHIFT
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
In too many organizations today, innovation isn’t happening fast enough. Within these businesses, skills are siloed and resources are misaligned. As businesses seek to speed innovation and meet their growth and revenue targets, they have to get maximum utility out of all their investments—including in the areas of IT infrastructure, product development and human resources. This buyer’s guide is intended to help those decision makers tasked with making this critical buying decision—focusing on the characteristics that help enterprises address both their immediate and long term needs. This guide shows how leveraging a PPM platform that delivers both top-down, strategic portfolio management, as well as bottom-up project management capabilities, helps organizations maximize their ROI over the long term.
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CA Technologies EMEA
Published By: IBM     Published Date: Aug 16, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model, sales process, convergence, enterprise applications, business technology, crm & customer care
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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sales, b2b sales, buying experience, client experience, sales growth
    
IBM
Published By: HireVue     Published Date: Mar 05, 2019
The AI-in-recruiting space has exploded, leaving many recruiting leaders feeling overwhelmed and poorly qualified to evaluate vendors. Our AI Buying Guide is designed to help TA leaders cut through the hype and misinformation that surrounds artificial intelligence, and make highly qualified, informed buying decisions. YOU’LL LEARN: • What AI is, and what makes it different from previous technological innovations • Why different types of organizations see different levels of success with AI - and how to prep yours to maximize the impact • How to evaluate vendors across the 3 steps of the buying process • How to build a rock-solid business case for AI-driven recruiting technology Download the guide now.
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HireVue
Published By: Magento     Published Date: Mar 28, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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site, performance, servers, worldwide, network
    
Magento
Published By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
    
Adobe
Published By: Motorola Solutions     Published Date: Nov 29, 2018
When it comes to worker safety, mitigating downtime, and boosting productivity, nothing is faster than right NOW. Organizations across various industry segments — construction, food and beverage, chemical and industrial, and transportation equipment manufacturers — are juggling a mix of communication devices, slowing response times. Gaps in coverage, poor battery life and aging equipment reduce your ability to safely and efficiently meet production deadlines. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, production slows. Manufacturers today are under immense pressure to produce goods safely, efficiently and profitably. Meeting these goals requires reliable, clear voice and data communications. So the production line is always moving. So well-executed logistics exceed expectations. So materials and operations are tracked to maintain efficiency. So your most valuable assets — your people — are safe and connected. Unified tea
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to guest safety, exceptional customer service, and streamlining operations, nothing is faster than right NOW. Organizations across various industry segments — hotels, casinos, restaurants and entertainment venues — are juggling a mix of communication devices. This can mean gaps in coverage, poor battery life and aging equipment that diminishes your ability to deliver premium guest service. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, business slows.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to enhancing worker safety, boosting productivity and streamlining operations, communication matters. Organizations across various industry segments — trucking, rail, airlines and airports, and warehousing/distribution — are juggling a mix of communication devices and hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to worker safety, mitigating downtime, and boosting productivity, nothing is faster than right NOW. Organizations across various industry segments — construction, food and beverage, chemical and industrial, and transportation equipment manufacturers — are juggling a mix of communication devices, slowing response times. Gaps in coverage, poor battery life and aging equipment reduce your ability to safely and efficiently meet production deadlines. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, production slows.
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Motorola Solutions
Published By: Polycom     Published Date: Mar 13, 2018
With the increase in mobility and the growth of distributed teams, it’s essential that you select audio devices that offer the best flexibility, quality and reach needed to support collaboration anywhere on any device. To meet these requirements, Polycom offers a broad selection of easy-to-use, high-quality desk phones, conference phones, and applications. The phones support crystal-clear conversations and seamlessly integrate with a wide range of communication environments including open-SIP and Skype for Business and Office 365. This comprehensive guide will provide you: Guidance on selecting devices for different workspaces Information on the newest collaboration features and benefits Overview and comparison of the latest Polycom desk phones and conference phones
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voice collaboration, communication environments, polycom, microsoft office 365, skype for business
    
Polycom
Published By: NetApp     Published Date: Sep 24, 2013
This informative guide represents months of rigorous research that your organization can leverage to kick start its evaluation process. Read on to learn which private cloud array will qualify as best-in-class for your company.
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big data, storage cloud, best practices, technology, buying guide, netapp, storage
    
NetApp
Published By: Magento     Published Date: Feb 13, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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Magento
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, mobile computing, mobile data systems, mobile workers, smart phones
    
IBM
Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : 
adobe, programmatic, marketing, programmatic ad campaigns, cross channel, emerging marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
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marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation, marketing automation guide, business intelligence, market research, usability, data management/analytics, sales
    
Eloqua
Published By: Jobvite     Published Date: Aug 25, 2016
When you are buying a recruiting solution, you need to ask yourself crucial questions about what you expect from the technology and how you will use it. Since we’ve been in this business for 10 years, we’ve given it a lot of thought and put together a list of key questions for you to help guide your decision making process. Answering these questions honestly and clearly will ensure that you pick the right recruiting software for your organization--that will serve you well today and for many years to come.
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Jobvite
Published By: IBM     Published Date: Jul 29, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Tags : 
ibm, commerce, b2b, enterprise sales model, b2b sales, sales process, b2b organizations, enterprise applications, business technology, e-commerce, sales
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Tags : 
ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model, sales process, convergence, knowledge management, enterprise applications, business technology
    
IBM
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