CrowdTwist » 20 Characteristics For Best-In-Loyalty Programs

20 Characteristics For Best-In-Loyalty Programs

White Paper Published By: CrowdTwist
Published:  Jun 30, 2016
Type:  White Paper
Length:  26 pages

When launching a new loyalty program or changing an existing one, marketers often ponder what key elements make up a great loyalty program. While there’s no benchmark for how all brands should structure their loyalty programs, it’s essential to consider 20 key characteristics to maintain consumer interest and drive repeat purchases and engagement.

In this e-book, you will learn:
• Why a tier structure is a smart strategy to recognize and segment customers
• The importance of personalization to strengthen customer relationships
• How soft benefits can help you stand apart from competitors
• Why tender neutral programs maximize your value to consumers
• And much more…

Tags : 
loyalty, acquisition, branding, consumers, strategy, search marketing, email marketing, website development, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing

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